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Getting press - how to do a press/ media kit
Recently a fan wrote in asking us how to put a media/press kit together. I told her we are not professional press agencies or publicists but we can try to share as much information based on our experience.
For small businesses or startups, budget for a publicist or a pr firm is almost non-existent. Over [...]
Establishing a look
A fan emailed, asking if she could mix product styles or if she should stick to a certain look for her line. My answer is if it’s your BRAND new debut collection, stick to one strong cohesive look. The collection has to represent what your line/brand is about. Come up with a concept first then [...]
E-Commerce and shopping carts
A fan wrote in yesterday asking what e-commerce site we use. For the time being, we are using Mal’s E commerce. It’s cheap; $8.00 per month for their premium cart and free for their regular cart. It has all the functions we need at the moment for our very simple HTML site. There is another [...]
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