BUSINESS
Establishing a look
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A fan emailed, asking if she could mix product styles or if she should stick to a certain look for her line. My answer is if it’s your BRAND new debut collection, stick to one strong cohesive look. The collection has to represent what your line/brand is about. Come up with a concept first then the rest will fall into place.
Down the road, maybe for your 3rd or 4th collection, you can start mixing in some other styles, to show versatility and variety, but still keep to the core concept of brand. A friend sought for the same advice in the past, when she came up with an entirely new look for her 2nd collection. My question to her was, do you think people will recognize this product is from you? From your company? If not, then how do you make it recognizable? What element did you use in the past that was successful? Was it your color scheme? Was it your theme? Was it your materials? What was it that made it “you”?
With those questions in mind, she carefully edited her design palette and launched her 2nd collection successfully. The market understood what she was about, and recognized certain elements of her design that were from her first collection. With that move, she claimed those elements hers. They were her BRAND.
The other option is, if you really want to have 2 completely different styles when you debut and money is NOT an issue, DO IT! Why not. One collection maybe more successful than the other and you can always ditch the less successful one.
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Thanks so much for the insight! The questions are helpful too especially while I’m still in this development mode though at some point I need to stop thinking and start doing…perhaps that’s a topic for another post??
thanks for bring this up. it’s something i am struggling with right now concerning my etsy shop and even my blog.
in my case, i’ve been thinking a lot about the products i buy to go into my shop and how they fit into my brand (that’s assuming i even have a brand… haha.)